Container Stores, established in 1978, operate 60 depots across the US. Using our platform they can see in real-time the NPS for any given store and react when it goes up or down. Reacting when a score goes up is just as important. Perhaps something good is happening that can be repeated in other stores? Each store manager can see how their individual unit is performing and their manager can see all stores for their region. If a store gets a poor individual score, the manager gets an email right away as does the customer. Being able to deal with detractors right away is a proven method to improve customer loyalty.
Detractors. It's very important to be able to identify this group and deal with them right away. Our app will send a "sorry for your experience" email right away and also to the store manager. Reacting quickly to a problem can often turn your detractors around! You can create different email messages based on each answer given, too.
Passives are in-between and have no energy for your company. Typically they feel that they got what they paid for but are also likely to defect when a competitor appears with a similar offer. Knowing who this group are and sending them the right communications at the appropriate moment will be important. Sending the wrong message to the wrong group is a basic mistake you will avoid with our platform.
Promoters are more likely to repeat buy and are less sensitive to price. Companies like Enterprise RAC actively use promoters in their marketing referral programs and they credit NPS with the success of that.