Email marketing can be a powerful channel for driving conversions and revenue. But crafting effective emails takes significant time and effort. This is where professionally designed email templates come in. Leveraging templates allows marketers to create polished, on-brand campaign emails with minimal effort. Let's explore the benefits of using email templates and best practices for implementation.
The Power of Email Templates
Professionally designed email templates offer a myriad of benefits:
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Brand consistency - Templates ensure fonts, colors, imagery align with brand style guide across all campaigns.
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Time savings - No need to craft new emails from scratch every time. Pre-built templates accelerate launch.
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Design refinement - Templates created by designers look far more polished than homemade emails.
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Performance optimization - Templates designed specifically for email incorporate deliverability best practices.
For example, SaaS company HubSpot increased click-through rates by 252% using templates to ensure brand consistency across their email campaigns.
Key Benefits of Leveraging Templates
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Faster launch time - Get campaigns out faster by using pre-designed templates as a starting point.
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Consistent branding - Maintain brand recognition with unified visual language across all sends.
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Design refinement - Professionally created templates look more polished than homemade options.
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Improved engagement - Well-designed templates compel readers to pay attention and take action.
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Strategic focus - With design handled by templates, marketers can concentrate on optimizing strategy and messaging.
In summary, templates accelerate email campaign creation while still allowing customization of messaging. Marketers spend less time on design and more time perfecting strategy.
Types of Email Templates
Effective templates align with specific campaign goals and audience needs:
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Welcome Series - Provide value, build loyalty among new subscribers. Tesla's 5-email new owner welcome series encourages product exploration.
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Promotional - Spotlight deals and offers. Glossier's sale announcement emails create urgency with "24 hours only" messaging.
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Product Updates - Showcase new arrivals, back in stock notices. IKEA seamlessly incorporates new product announcements into their catalog emails.
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Winback Campaigns - Reconnect with unsubscribed users via personalized outreach. Dropbox's winback emails convey empathy and highlight new features.
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Holiday - Add seasonal flair for occasions like Christmas, Halloween or Valentine's Day. Starbucks' holiday templates advertise seasonal drinks with festive designs.
Matching template type to campaign goals boosts relevance and performance.
Sourcing Professional Email Templates
Where can marketers find quality pre-designed email templates? Here are top options:
Email Service Providers
Email providers like Sensorpro offer hundreds of professional templates designed specifically for email. These templates come pre-formatted for deliverability with minimal effort needed for customization.
For example, Sensorpro's template library spans common use cases like promotions, product launches, newsletters, and more. Users can preview and personalize templates with their brand assets before sending.
The benefits of using an ESP's templates include quick access to designs made for email, mobile optimization, and guidance customizing.
Freelance Designers
Hiring freelance designers to create fully custom templates gives brands complete control over look and feel. Designers can incorporate brand assets and tailor templates to each campaign.
For example, a designer created a suite of on-brand templates for menswear company Bonobos tied to their major seasonal campaigns. The ongoing relationship enables iterative templates.
While more expensive upfront, bespoke templates perfectly match brand aesthetics and needs.
Template Marketplaces
Affordable pre-made templates are available on sites like TemplateMonster and ThemeForest. While convenient, these generic templates often require extra customization to match brand style.
Vetting marketplace templates to find versatile, professional designs aligned with your brand takes time. But the low cost makes these an attractive starting point, which can then be customized.
Optimizing Templates for Deliverability
Fine-tuning templates improves inbox placement and open rates:
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Use tagged links to track engagement, continually test for broken links.
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Inline CSS styles for consistent rendering across email clients.
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Review and omit spam trigger words like "free", "guarantee" etc.
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Preview in different email apps and mobile devices to identify rendering issues.
Optimized templates designed specifically for email marketing, like those from providers like Sensorpro, incorporate these deliverability best practices out of the box.
Start Building Your Template Library
In summary, professionally designed email templates offer many advantages:
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Accelerate launch time for campaigns and promotions.
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Ensure visual brand consistency across all communications.
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Allow focus on strategy with design work handled.
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Increase engagement with polished, refined designs.
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Improve deliverability when designed expressly for email marketing.
Ready to start leveraging email templates? Check out Sensorpro's <a href="https://sensorpro.eu" target="_blank">extensive template library</a> designed specifically for high email deliverability. Their wide selection of mobile-optimized templates covers common marketing use cases to help you accelerate results.
