Email marketing is a basic business tool, but with GDPR, choosing vendors with EU send servers matters.
Here's why.
GDPR mandates strict data protection. Vendors like Sensorpro and Maildroppa, with EU-based send servers, ensure data doesn't leave the EU, reducing breach risks and adhering to GDPR's legal framework.
Using vendors such as CleverReach and Apsis, with EU servers, simplifies compliance with GDPR and other local laws, minimizing fines and legal issues. EU-based data processing makes demonstrating compliance easier and protects reputations.
US-based vendors, like Sendgrid, often avoid EU servers due to high compliance costs and complex regulations. They might rely on Standard Contractual Clauses (SCCs) or Binding Corporate Rules (BCRs) for data transfer, which face scrutiny and don't provide the same security as keeping data within the EU.
The Bavarian Data Protection Authority (DPA) recently ordered a German company to stop using Mailchimp due to non-compliance with GDPR. The company failed to assess the need for extra protection for data transferred to the US, highlighting the complexities and risks of using non-EU vendors.
Choosing email marketing vendors with EU-based send servers ensures GDPR compliance, enhances data security, and simplifies legal processes. Vendors like Sendinblue, Emarsys, CleverReach, Apsis, Mailify, and Spotler offer critical advantages by keeping data within the EU, demonstrating a commitment to customer privacy in a regulated landscape.
The following Email Marketing Vendors attest to having EU send servers:
