Introducing the Click Scoring Dashboard — designed to give you deeper insights into your email engagement, beyond just click counts. This is separate from your existing clicks dashboard, the new scoring dashboard shows how much each click matters.
🏆 Why Click Scoring?
Not all clicks are equal. Some actions — like downloading a whitepaper, accessing a premium resource, or clicking a “buy now” link — are higher-value than others.
Click scoring helps you:
✔ Assign point values to each link based on its importance
✔ See total engagement per subscriber, not just raw click numbers
✔ Identify which links generate the most value, not just the most traffic
✔ Understand overall campaign performance weighted by importance
🖼 Sample Scenario
Let’s say you send an email to 50 subscribers with these links:
Link Label: Product Page
URL: /product
Assigned Score: 10 points
Link Label: Whitepaper Download
URL: /whitepaper
Assigned Score: 20 points
Link Label: Contact Sales Button
URL: /contact-sales
Assigned Score: 50 points
Over time:
* Alice clicks /product and /whitepaper → total 30 points.
She’s engaged with your product content and resources but hasn’t yet taken a high-value action.
* Bob clicks only /contact-sales → total 50 points.
Even with fewer clicks, Bob’s single action is highly valuable — scoring above Alice with less activity.
* Carol clicks everything → total 80 points.
Carol is both curious and committed, engaging broadly and deeply — making her one of your top engaged contacts.
Without scoring, you’d only see click counts.
With scoring, you understand **who is driving the most meaningful engagement** — helping you prioritize follow-ups, refine content strategies, or identify key audience behaviors.
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📊 What’s Included in the New Dashboard
* Top Subscribers by Total Score: Who is showing the strongest engagement across high-value actions
* Top Links by Total Score: Which content is delivering the most weighted impact
* Detailed Click List with Score Breakdown: See exactly who clicked what, when, and how much score each click earned
* Filters and Export Tools: Narrow by subscriber or link; export detailed CSV reports
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💡 Who Is This For?
✔ Customer education campaigns
✔ Member or subscriber newsletters
✔ Product update emails
✔ Internal staff communications
…you can now measure what drives meaningful engagement — not just what gets clicked, but what actually matters.
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⚙️ How to Start Using It
1. Add score values to your email links in the campaign designer
2. Send your campaign as usual
3. Visit the new Click Scoring Dashboard to explore the results
No extra configuration required.
