The latest survey by Bouncer reports that senders remain concerned about the quality of their list.
A notable 25.7% of participants identified the complexity and resource demands of adhering to legal standards like GDPR as a challenge in email list management.
Let's dig in and see what this could mean for you.
The findings highlight the role of compliance in ensuring successful email deliverability. Maintaining GDPR standards and meeting other regulatory requirements is not merely a legal formality; it significantly impacts email marketing effectiveness.
Adherence to these regulations ensures that emails reach genuinely interested and consenting recipients, a crucial factor for email service providers when assessing sender reputation.
High-quality, consent-based lists are associated with improved open and click-through rates, minimizing the risk of emails being flagged as spam or missing the inbox.
Conversely, neglecting compliance can result in increased spam complaints and bounces, damaging sender reputation and reducing inbox placement rates.
And in light of Gmail's recently tightened inboxing guidelines, prioritizing regulatory compliance and list hygiene is inboxing 101.
PS Sending emails to hard-bounced or disposable addresses is easily avoidable with list hygiene tools like Bouncer.
