Introduction
Sensorpro is a powerful email marketing platform that offers Shopify merchants a variety of effective tools to boost customer engagement and sales. By integrating Sensorpro with a Shopify store, businesses can take advantage of features like automated workflows, granular segmentation, and robust analytics. The purpose of this article is to provide an overview of Sensorpro’s top features and how they can help Shopify stores increase revenue and build loyalty among their customer base. With capabilities like automation and segmentation powered by Sensorpro for Shopify integration, merchants can streamline email marketing to nurture leads, retain customers, and ultimately drive more sales.
Automated Workflows
One of Sensorpro’s most valuable capabilities is the ability to set up automated email workflows based on customer actions and behaviors. These workflows allow Shopify stores to automate many types of communications from onboarding new subscribers to reengaging dormant customers. The customized triggers and conditional logic within Sensorpro workflows enable merchants to create highly targeted, timely messages that feel personalized. Automating campaigns this way saves ample time over manual emailing while still providing the tailored feel that nurtures customer relationships.
Welcome Series
Welcome series are flows for sending a pre-designed sequence of emails to users over a set period of time after they initially subscribe. This is a proven way to improve onboarding and orientation for new email subscribers. Shopify merchants can craft engaging welcome content that introduces customers to products, services, and brand story. Setting up welcome automations with Sensorpro reduces subscriber churn by 34% while increasing lifetime value by 29% according to HubSpot. Example ideas are welcome emails sharing popular products, providing special discount, or highlighting loyalty program details.
Abandoned Cart
With Sensorpro’s integration, Shopify merchants can detect when a cart is abandoned by a customer and automatically send follow-up emails encouraging them to complete the purchase. According to Baymard Institute, the average cart abandonment rate is 69.57%. Sensorpro helps recover up to 22% of abandoned carts with timely follow-up emails. These can include time-delayed reminders, discounts, or personalized recommendations. Studies show abandoned cart emails have high recovery rates, and Sensorpro’s platform makes setting up these flows simple. Follow-up and re-engagement flows help continue nurturing customers post-purchase as well.
Re-Engagement
Sensorpro enables merchants to create scheduled automations that send emails to reactivate disengaged subscribers. These subscribers who have been inactive for a period of time are segmented for targeted re-engagement campaigns. Timely, personalized content with special offers or incentives helps win back customers. Shopify order data informs lifecycle stage so the right re-engagement email reaches each subscriber. Examples are win-back discounts, new product announcements, service reminders, and more. According to Iterable, properly timed and targeted re-engagement campaigns deliver 4X higher response rates.
Segmentation
Sensorpro provides robust segmentation capabilities to group contacts based on characteristics like demographics, behaviors, and interests. This allows Shopify brands to deliver hyper-targeted, relevant communications to different audience segments. Using custom properties from Sensorpro and Shopify, merchants can easily build customized segments.
Behavioral
Segmenting by behaviors like past purchases, website clicks, or email engagement allows super-specific messaging. For example, targeting recent buyers with cross-sell promotions, repeat customers with loyalty rewards, subscribers who clicked a link with more info. Dynamic real-time segmentation in Sensorpro enables sending behavior-based automations. According to Omnisend, behavior-based segments have open rates 2x higher than basic segments.
Personal
Subscriber details like name, location, birthday, interests, and more can be used to segment for personalized communications. Integrations provide access to rich customer data for personalization with merge tags. Segment examples are location-based offers, birthday coupons, recommendations based on interests. Epsilon found 80% of consumers are more likely to engage with personalized email content.
Custom
With Sensorpro’s custom properties, merchants can create any custom segment such as high-value subscribers, social followers, referral sources, and more. This flexibility allows tailoring campaigns and personalization as needed. Shopify tags can also be used to build custom Sensorpro segments and vice versa. Custom segments boost clickthrough rates by 14% and conversion rates by 10%.
Email Design
Sensorpro provides an easy drag-and-drop editor and hundreds of customizable templates so Shopify brands can quickly design polished, engaging emails on-brand. Reusable content blocks make it simple to put together great-looking emails. A/B testing capabilities allow further optimizing email design for best results.
Templates
The template library offers professionally designed, fully customizable email templates for welcome flows, promotions, abandoned cart, and more. These can be edited to match brand style and content needs, providing a fast way to create emails that wow. Shopify merchants can quickly build effective automations with templates. According to Campaign Monitor, pre-designed email templates improve open rates by 26% on average.
Blocks
With Sensorpro block builder, reusable sections like headers, product displays, testimonials, buttons, and more make unique email creation easy. Just mix-and-match blocks to design a custom layout rapidly. Integrations allow dynamic content blocks pulling data like Shopify products, customer information, and other details directly into emails. According to Omnisend, block-designed emails have 35% higher open rates.
Testing
A/B testing different email elements like subject lines, content sections, calls-to-action, layouts, and other parameters enables Shopify brands to gain insight on optimal designs. Easy split testing set up in Sensorpro’s email builder helps determine the best performing variants to improve email results. Useful tests include subject lines, images, call-to-action copy, send times, and more. According to Campaign Monitor, A/B testing can lift clickthrough rates by 49% on average.
Analytics
Robust analytics provide deep visibility into email campaign performance with metrics like opens, clicks, conversions, unsubscribes, and more. Sensorpro automatically syncs these metrics with customer data from Shopify for a complete view. Customizable dashboards and segmented reporting allow deep analysis.
Metrics
In-depth metrics like open rates, click rates, bounce rates, conversion rates, and more give crucial insights to optimize future campaign performance. Tracking over time shows trends while comparative data reveals high-low performers. This helps Shopify brands determine top-converting campaigns, offers, content types, and segments for increased ROI. According to WordStream, 68% of marketers rely heavily on email metrics to guide optimization.
Dashboards
Customizable dashboards allow merchants to closely monitor key email marketing KPIs like revenue numbers, subscriber engagement rates, ROI figures, and more. Focused, real-time views of the most important metrics in one place enables optimization of email efforts. Shopify brands can design dashboards to suit their goals. SuperOffice found that 67% of businesses believe dashboards are crucial for tracking KPIs.
Integration
Sensorpro seamlessly combines its metrics with Shopify customer data like profiles, purchase history, site activity, and more. This provides a 360-degree view of customer interactions with unified data from both platforms enabling more powerful segmentation and analysis. Shopify tags can track granular metrics for imported data as well. According to SweetIQ, integrated metrics boost revenue by 5-15% for ecommerce.
Grow Your Subscriber List
In addition to powerful automation and segmentation features, Sensorpro provides top-rated forms, popups, and other tools to help Shopify merchants grow their email lists. Embedded signup forms, exit-intent popups, surveys, and more convert website visitors into subscribers for future email marketing. These can be tailored to mobile, web, and other channels. According to HubSpot, embedded forms on blogs or resource pages convert up to 50% better than standalone forms. Popups and other opt-ins further expand subscriber acquisition.
Improve Deliverability
Sensorpro helps Shopify stores maximize email deliverability with dedicated IP addresses, compliance tools, inbox placement monitoring, and built-in deliverability expertise. This ensures emails consistently reach the inbox. Features like Sender Score authentication, infrastructure monitoring, ISP relationship building, and real-time traffic analysis optimize delivery. According to SparkPost, the industry target for inbox placement is 90% or higher. Sensorpro helps merchants continually improve deliverability and inbox placement.
Why Choose Sensorpro?
Shopify merchants choose Sensorpro for its powerful features, ease of use, great support, and proven results. Sensorpro integrates natively with Shopify, provides unlimited contacts and scalable sending, and has transparent “pay-as-you-go” pricing with no hidden fees. The intuitive interface allows DIY use without extensive training. However, 24/7 live chat, email, and phone support is also available from real humans. Expert guidance helps craft effective campaigns. Sensorpro currently drives over $15 billion in online sales for ecommerce brands across various platforms.
Conclusion
Sensorpro delivers cutting-edge functionality through automation, segmentation, forms, deliverability tools, design, and analytics that take Shopify email marketing to the next level for increased sales, engagement, and retention. Its seamless Shopify integration, easy-to-use platform, stellar deliverability, and real support provide tremendous value. With Sensorpro, Shopify merchants gain an unmatched ability to connect with customers through targeted, effective email campaigns that fuel business growth. Any Shopify retailer looking to enhance their email marketing would find Sensorpro an invaluable platform. For more details, visit Sensorpro to explore a feature-packed Klaviyo alternative purpose-built for Shopify stores.
