Black Friday Cyber Monday (BFCM) is one of the most lucrative sales periods of the year for Shopify store owners. To make an impact in the lead up to BFCM, now is the time to launch a campaign that stands out. In this post, we'll explore four campaign ideas you can use right now —BFCM Treasure Hunt, Mystery Box Mania, Flash Sale Roulette, and VIP Early Access Pass.
1. BFCM Treasure Hunt
Campaign Overview
Transform your BFCM event into an adventurous experience with the "BFCM Treasure Hunt." This interactive campaign invites customers to embark on a virtual treasure hunt across your Shopify store. By solving clues delivered through email and SMS, shoppers uncover exclusive discounts and rewards, encouraging them to explore different products and sections of your store.
Why This Works
- Gamification adds a fun, game-like element to the shopping experience, increasing engagement.
- Multi-channel engagement utilizes both email and SMS to reach customers effectively.
- Enhanced store interaction encourages customers to browse more products, potentially increasing their basket size.
- Personalization offers can be tailored based on customer behavior and preferences, enhancing relevance.
Implementation Steps
- Segment your audience using Shopify’s customer segmentation based on purchase history, location, or engagement levels.
- Create a series of clues that lead customers to specific products or categories, assigning unique discounts or rewards for each clue solved.
- Design visually appealing and mobile-friendly email and SMS templates to deliver clues and rewards.
- Kickoff Announcement: Send an initial email introducing the "BFCM Treasure Hunt" concept, providing the first clue, and instructions on how to participate.
Example:
Subject: 🎁 Start Your BFCM Treasure Hunt Today!
Welcome to our BFCM Treasure Hunt! Solve the first clue below to unlock exclusive discounts:
"I shine brightest in the dark, find me where night meets spark."
[Link to relevant product/category]
- SMS Reminder: Send a brief SMS reminder with a teaser for the next clue to keep participants engaged.
Example:
🕵️♂️ Treasure Hunt Update: Great job finding the first clue! Ready for the next challenge? Check your email for more details.
- Progressive Clues: Send subsequent emails with new clues at strategic intervals, encouraging customers to explore different parts of your store. Complement these with SMS updates to maintain momentum.
Example Email:
Subject: 🔍 Clue #2 Awaits – Discover More Deals!
You've unlocked your first reward! Now, solve this clue to find your next discount:
"Comfort meets style where you rest your head, explore our collection to find what's ahead."
[Link to bedding or relevant category]
Example SMS:
🚀 Clue #2 solved! Head over to our bedding collection for your next surprise. Happy hunting!
- Final Reward: Congratulate participants and reveal a grand prize or a significant discount for completing the treasure hunt via email and SMS.
Example Email:
Subject: 🏆 You Did It! Enjoy Your Grand BFCM Reward
Congratulations on completing our BFCM Treasure Hunt! As a thank you, enjoy an exclusive 30% off your entire purchase with code: TREASURE30
[Shop Now Button]
Example SMS:
🎉 Thanks for joining our Treasure Hunt! Use code TREASURE30 for 30% off your order. Shop now: [Shortened URL]
Tips for Success
- Leverage Shopify Apps like Sensorpro for advanced email and SMS automation or Bold Discounts for managing dynamic pricing.
- Track engagement by monitoring open rates, click-through rates, and conversions to optimize the campaign in real-time.
- Encourage sharing by adding social sharing buttons or incentives for customers to share their progress on social media.
2. Mystery Box Mania
Campaign Overview
Inject excitement and surprise into your BFCM sales with "Mystery Box Mania." This campaign offers customers the opportunity to purchase or unlock mystery boxes containing a curated selection of products at discounted rates. The contents remain a surprise until purchase, driving impulse buys and enhancing the shopping experience.
Why This Works
- The element of surprise sparks curiosity and encourages participation through the allure of the unknown.
- Increased average order value (AOV) as customers may spend more for the chance to receive multiple products at a lower price.
- Inventory management is improved by helping move excess or slow-moving inventory through inclusion in mystery boxes.
- Customer engagement is boosted as the anticipation of future mystery boxes encourages repeat purchases.
Implementation Steps
- Select a mix of best-sellers, new arrivals, and excess inventory for the mystery boxes.
- Define pricing by offering the boxes at a discounted rate compared to purchasing items individually.
- Create enticing email and SMS content that highlights the mystery and value of the boxes.
- Design dedicated landing pages on your Shopify store for purchasing mystery boxes.
- Teaser Announcement: Send an initial email introducing "Mystery Box Mania" to build anticipation.
Example:
Subject: 🎁 Something Exciting is Coming for BFCM!
Get ready for Mystery Box Mania this BFCM! Unlock exclusive surprises and incredible deals. Stay tuned for more details!
- Early Alert SMS: Notify subscribers about the upcoming mystery boxes.
Example:
🎉 BFCM Mystery Box Mania is almost here! Stay tuned for exclusive surprises and deals coming your way.
- Official Launch Email: Announce the start of the mystery box sale with a direct link to purchase.
Example:
Subject: 🎉 Mystery Box Mania is Live! Unlock Your Surprises Now
Dive into the excitement of Mystery Box Mania! Purchase your mystery box today and receive a curated selection of our best products at an unbeatable price.
[Buy Now Button]
- Purchase Reminder SMS: Encourage customers to purchase before stocks run out.
Example:
🚀 Mystery Box Mania is live! Grab your surprise box now and enjoy exclusive BFCM deals. Shop here: [Shortened URL]
- Limited-Time Highlights: Send follow-up emails with teasers of what’s inside without revealing too much.
Example:
Subject: 🔍 Sneak Peek Inside Our Mystery Boxes!
Curious about what's inside? Here's a hint: [Include blurred images or partial views of products]
Don’t miss out—grab your mystery box today!
[Buy Now Button]
Example SMS:
⏰ Only 2 days left to get your Mystery Box Mania! Unlock exclusive surprises before they're gone. Shop now: [Shortened URL]
- Last Chance Email: Create urgency by highlighting the final hours or limited stock.
Example:
Subject: ⏳ Last Chance to Join Mystery Box Mania!
Hurry! Only a few mystery boxes left. Don’t miss your chance to enjoy exclusive BFCM surprises.
[Buy Now Button]
- Final Call SMS: Prompt immediate action with a last reminder.
Example:
🔥 Last call! Mystery Box Mania ends tonight. Unlock your exclusive BFCM surprises now: [Shortened URL]
Tips for Success
- Use high-quality images to showcase the mystery boxes attractively.
- Leverage social proof by sharing testimonials or user-generated content from customers who have purchased mystery boxes.
- Create a sense of scarcity by limiting the number of mystery boxes available.
3. Flash Sale Roulette
Campaign Overview
Introduce a dynamic and unpredictable sales approach with "Flash Sale Roulette." In this campaign, customers receive time-limited, randomly assigned discounts via email and SMS. This gamified experience keeps customers engaged and encourages frequent visits to your store during the BFCM period.
Why This Works
- Gamification adds an element of fun and unpredictability to the shopping experience.
- Increased engagement keeps customers checking their emails and messages regularly for new offers.
- Flexibility allows you to manage inventory by controlling which products receive discounts.
- A sense of urgency is created as time-limited offers prompt quick purchasing decisions.
Implementation Steps
- Define various discount levels (e.g., 10%, 20%, 30%, up to 50%) to be randomly assigned.
- Segment your audience by grouping customers based on behavior, purchase history, or other criteria to personalize discount offers.
- Create a flash sale schedule by planning the timing and frequency of flash sales (e.g., hourly, every few hours).
- Design email and SMS templates that highlight the roulette theme and convey urgency.
- Introduction Email: Explain the concept and how customers can participate.
Example:
Subject: 🎰 Spin the Flash Sale Roulette – Your BFCM Adventure Starts Now!
Welcome to Flash Sale Roulette! Every hour, a new discount will be revealed just for you. Stay tuned and keep checking your emails and texts to grab the best deals!
[Shop Now Button]
- Kickoff SMS: Notify customers that the first flash sale is about to begin.
Example:
🎉 Flash Sale Roulette has begun! Check your email for your first exclusive BFCM discount. Hurry, it’s only for a limited time!
- Hourly Flash Sale Emails: Send emails at scheduled intervals with the current discount and featured products.
Example:
Subject: ⚡ Flash Sale Roulette: Grab Your 25% OFF Now!
It’s time for your next Flash Sale Roulette offer! Enjoy 25% off on [specific category or products].
Hurry, this deal expires in 2 hours!
[Shop Now Button]
- Real-Time SMS Updates: Complement emails with SMS notifications about the latest flash sale.
Example:
🔥 New Flash Sale Roulette offer: 25% OFF on [Category]! Shop now before it’s gone: [Shortened URL]
- Mega Flash Sale Email: Conclude the campaign with a special, larger discount or bundle offer.
Example:
Subject: 🎁 Mega Flash Sale Roulette Finale – Up to 50% OFF!
You made it to the finale of Flash Sale Roulette! Enjoy up to 50% off on select items. This is your last chance to snag incredible BFCM deals.
[Shop Now Button]
- Final SMS: Announce the grand finale offer to maximize participation.
Example:
🏆 Final Flash Sale Roulette is here! Enjoy up to 50% OFF on select items. Don’t miss out: [Shortened URL]
Tips for Success
- Automate scheduling using Shopify apps like Sensorpro to send emails and SMS based on your flash sale schedule.
- Highlight savings by clearly displaying the discount percentage and the time remaining to create urgency.
- Track performance by monitoring which discounts and products perform best to adjust future offers in real-time.
4. VIP Early Access Pass
Campaign Overview
Reward your most loyal customers with the "VIP Early Access Pass." This campaign grants exclusive early access to BFCM deals through personalized email and SMS invitations. Not only does this make your VIP customers feel valued, but it also drives early sales momentum before the general public rushes in.
Why This Works
- Exclusivity makes VIP customers feel special and appreciated, fostering loyalty.
- Controlled sales flow generates significant sales before the main BFCM event.
- Personalization tailors offers based on customer preferences and purchase history.
- Enhanced customer experience provides a seamless and prioritized shopping experience for top customers.
Implementation Steps
- Identify VIP customers using Shopify’s customer segmentation based on purchase frequency, total spend, or engagement levels.
- Create exclusive offers such as special discounts, limited-edition products, or early access to new collections exclusively for VIPs.
- Design personalized email and SMS invitations that highlight the exclusivity of the VIP access.
- Set up access controls using Shopify’s features or apps to restrict early access pages or products to VIP customers only.
- VIP Invitation Email: Personally invite VIP customers to the early access event.
Example:
Subject: 🌟 Exclusive Early Access for Our VIPs – Shop BFCM First!
As one of our most valued customers, you’re invited to our VIP Early Access Pass for BFCM! Enjoy exclusive discounts and shop our hottest deals before anyone else.
[Access Your VIP Deals]
- VIP Access Alert SMS: Notify VIPs about their early access.
Example:
🌟 VIP Alert: Enjoy exclusive early access to our BFCM deals now! Shop your special offers here: [Shortened URL]
- Personalized Offers Emails: Send personalized emails with tailored product recommendations and special discounts based on VIP customers’ preferences.
Example:
Subject: 🎁 Handpicked Just for You – Exclusive BFCM Deals Inside
We’ve selected these deals especially for you:
- [Product 1] – 30% OFF
- [Product 2] – Buy One Get One Free
Don’t miss out on these exclusive offers, available only to our VIP members.
[Shop Now Button]
- Timely Reminders SMS: Send SMS reminders about expiring offers or new exclusive deals.
Example:
⏰ Don’t miss your exclusive VIP BFCM deals! Shop now and save on your favorite items: [Shortened URL]
- Last Chance Email: Remind VIP customers that their early access is ending soon and highlight any last-minute deals.
Example:
Subject: ⏳ Last Chance: VIP Early Access Ends Tonight!
Your VIP early access to our BFCM deals is ending soon! Grab your favorite items at exclusive prices before everyone else.
[Shop Now Button]
- Final Reminder SMS: Prompt immediate action with a final SMS reminder.
Example:
🔥 Last call! VIP early access to our BFCM deals ends tonight. Shop now and save: [Shortened URL]
Tips for Success
🔥 Offer exclusive content by providing VIPs first dibs on new product launches or limited-edition items to enhance the sense of exclusivity.
🔥 Use a personal touch by incorporating personalized greetings and tailoring content based on each VIP’s shopping history.
🔥 Establish a feedback loop by gathering feedback from VIP customers after the campaign to improve future exclusive events.
Maximizing your BFCM sales requires creativity and strategic planning. By implementing these four innovative campaigns—BFCM Treasure Hunt, Mystery Box Mania, Flash Sale Roulette, and VIP Early Access Pass—you can engage your customers in unique ways, drive higher conversions, and build lasting loyalty.
